…social proof is often used in the form of testimonials. If a good number of people say something is the best thing since sliced bread, then it makes sense for us to believe it.
It's one of the short cuts we take when we go through the decision making process when we're unsure.
Don't believe me? Imagine this as a final example…
You pull off the highway part way through taking a long journey, as you're hungry and you're looking for something to eat. You see two diners, and both look equally good. However, one has a good number of cars parked outside and you can see people moving around inside, the other car park is empty and you don't see any people.
Which one would you choose?
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