If you spend a few hours creating a product that you would buy yourself, you now have something to sell. Once you have something to sell, you can put up a sales page and start getting traffic to it. When you have people looking at your product, someone will buy. You can then build a mailing list of prospects and buyers that like what you have to say and you now have customers.
You automate that entire process, and you now have a business.
That's the entire "secret".
