Ernie:

Not every post will be password protected, but if I feel I have something of more than normal value to share, then why not?

But I want to keep my subscribers too of course, so they get all the password protected posts for free.

It's a win-win. Stay subscribed (I win) and every so often you get $10 worth of valuable information for free (you win).

By me placing a value of $10 on the posts, it's an amount that anyone who is serious about their business wouldn't mind parting with. And all they have to do to get any later posts for free is to subscribe…

-Frank Haywood.

Alice:

You're very kind thank you. And I agree that information is useful to you only if it's provided at the right time and place.

That's if I've understood what you've said.

One of my coaching students said to me recently "when the student is ready, the teacher will come" meaning he was at just the right time and place in his career to get the best benefit from signing up with me.

I'm a student too. I'm always looking for novel ways of doing my thing online. Many of what I see though are really just "flash in the pan" methods with no real substance.

The ones that work are the ones based on the principles that have always worked, long before the internet arrived, and you can see them at the top of this page.

Product creation, traffic, list building and automation.

Simple Profit Ebooks:

What I meant was, when someone has lashed out at me and I've written them a polite personal email, not one of them has ever bothered to reply to that personal email.

Which really tells me that all they wanted to do was vent their negativity.

I agree, there's no difference whatsoever in how information is presented, if it's valuable, it's *valuable*, and that's that.

And yep, testing is the name of the game.

A decent split tester is on my list of products I plan to create this year. I'm tempted to buy KaizenTrack but it seems a little too rigid in the way it performs testing, it's follow the rules or nothing.

That may be naive of me to assume I can do that and get good results, but I often find that if I think I *can* do something, then I'm also *able* to do it.

Maybe I *will* buy Kaizentrack and give it a whirl.

-Frank Haywood

Hi Brendan,

I understand, and if you spoke to me you'd know that I'm one of the most positive people you're likely to meet.

And I've helped people all over the world with problems completely unrelated to what I do online. But there's only so much of me, and so I've had to withdraw from offering free help by email in the way that I have done.

(Despite the number of people I've helped, I've been called everything you could think of by cowards hiding behind anonymous email addresses. Not one has ever replied to my nice but thought provoking emails in reply. Not one.)

So my only choice was to offer the free help in another way, and that's here on my blog.

If you knew my background, you'd know that I've been taught to market in a certain way, and I think most of those ways make good business sense, but they've never really sat that well with me. So I decided to look around and see if there were better ways, and I think there are.

However, I've also decided that it's time to nip in the bud all the negativity I've received in the past, by dissuading people to be negative in the first place. If it means making an example (shudder – schooldays flashback) of some of them, then maybe that's what I have to do.

I really did hesitate putting the word loser in the post, but I think in this case it warrants it. This guy has simply lashed out without any thought whatsoever.

Whichever way you look at it, there are people out there who will never be successful because it's a mind set thing. Don't get me wrong, it's easy to make money online, but I think people get a little jaded and assume everyone who is selling online must be a bad person.

Once they have a limited mind set, it limits what they can achieve. They think that's the way they should behave too, and of course they're unsuccessful at it, and lash out at anyone who *is* successful.

And so we have the guy who thinks it's outrageous for me to charge for information, even though I can tell you he's an info seller himself. He's not the only one who wrote to me about this. I also had a lady write to me and say:-

"I don't think anyone should have to be paying out $10 let alone $25 for the privilege of reading your tomes."

What's *that* all about? She's an info seller too. I wrote her a very nice email back, and said that I'd reconsidered the $25 and that I thought I'd just leave it at $10. I also said:-

"Think about this. If I wrote a long sales page featuring all the benefits of buying what I wrote in my free password protected blog post, and put it up for sale for $10, would that make it more acceptable to you?"

The reason I wrote that was because I suspect it would. If I re-wrote it and offered it as a PDF, then people would buy it quite happily.

I think she's been trained to accept paying for information in that way, but not when it's provided in a manner that has long been seen as a method of getting free (if sometimes dubious) information. I've not had a reply back from her yet…

I thoroughly believe that the information I gave away for free to my subscribers is well worth at least $10. Like I said, I've paid $47 for far less quality info than in my post.

Anyway, I've taken on your comments about James, and I'll try to keep it in mind if I go too far down his path. You keep an eye on me okay? And let me know if I'm getting it wrong.

It's worth mentioning that the techniques James uses are well known. There are 6 principles of persuasion that drive people to do things, and I'll talk about them in another blog post.

Yes, I use them myself.

All the best,

Frank.