When someone signs up to one of your mailing lists for the first time, then they're showing that they're interested in you and what you have to say. (Let's ignore lists that are there to keep customers up to date with new releases and bug fixes in software.)
The chances are, that right at that moment in time, their focus is very narrow. They're looking to you for any help or advice in the field that they're interested in.
So why not give them EXACTLY what they want?
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