@Keith Winter:

It's a new, completely separate theme. The new features we're adding to WPAR are all considered "minor" upgrades (v1.x.x) and are part of your original purchase – free upgrade. When they're done I'll announce them through the WPAR list and also do another promotion for those people who didn't purchase first time round.

When we release v2 of WPAR later this year, it will have had one major new feature added – multiple mailing lists.

It will actually take longer to do that upgrade than it did to create WPAR in the first place – it's quite a tricky thing to do with WordPress and we need to be careful we're doing it in the right way. I think a "token" system is the right way to go.

That will be a paid upgrade, probably $10 for short time, with the full version 2 being a $47 release for new customers. Right now, today, it's cheaper to buy the current version and then upgrade to v2 when we release it.

-Frank

@Keith:

Nice gravatar.

This is a separate theme, however as I've said above, I do intend to launch a membership site where you get all new themes and plugins as I release them for just a single monthly fee (but not the ones I've released so far of course).

-Frank

@Alan:

The header is quite a simple 1-pixel black bar and a 1-pixel blue bar underneath repeated across the page. All you need to do is create a different coloured version in your favourite graphics program and replace the existing ones.

I totally agree with your point about micro-niching when selling products. And also with your point about too much choice resulting in no sale.

The concept of just one choice – yes or no – is something I've talked about on this blog before, and I've half written a short report on it. A single web page should give the viewer just ONE choice, and you should be very clear about what that choice is and not confuse the viewer in any way. You may have an interlinked sequence of pages that your visitors flow through.

Once they've made their choice and moved onto the next page in the sequence, then you can give them another single choice to make.

So the choices may be to sign up to a mailing list or not. Buy or don't buy. Upgrade or don't upgrade. Until the sequence is complete.

In most cases, it's a very good idea to have just one product per site, but there are always exceptions. For example I'll shortly be officially launching two sites – MultipleStreamsThemes.com and PluginGreat.com. Each site will sell a variety of either themes or plugins and they'll cross promote each other and also a central membership site.

Because of the nature of, and how I want to market the products from those sites, it makes sense to put them all on one site and let people choose.

Of course some of the more popular products from those sites will also get their own single product sites too.

-Frank

@Valda:

Lol! The designer of these themes is incredibly talented, and I didn't hire him because he could make WordPress themes, that was just a pleasant surprise. We intend to release at least one (and probably two) themes a month and I wouldn't expect everyone to buy every single one as there's arguably only so much use to be put to a pro-bloggers theme.

However… A nice side effect I realised from having lots of sidebars in the themes is that they can easily be turned to other uses too. In fact I've had him create a single theme for my sites using the same principles as the MST, and then create some colour variants of it. I intend to use these colour variants across many of my sites so that they all have the same look and feel. There will be exceptions, but that's what I think is a good idea and will work well.

Also, with reference to me saying there will be at least one theme released per month, that's also my plan for plugins too.

I can't reasonably expect for everyone to shell out for all themes and plugins every time I release one. Hmm, that's not exactly right. What I really mean is I don't like the thought of *selling* each theme and plugin as I release it. I know they're great, I know lots of people will want them, but my gut feel says that people will tire of buying them individually.

So my next thought on this was to set up a WordPress Club where you pay a set amount each month and then get all the new themes and plugins I release as part of your membership.

I think that would work and people wouldn't tire of that if I get the price point right.

Still thinking about it.

As for your questions about use with WordPress Affiliate Pages, yes there's no reason why you can't use the WPAP method with any of these themes.

-Frank

@David:

Yes, those three boxes are all widgets and can be moved around in a similar fashion as seen in the "Adding Widget Code" video on this page:-

http://www.multiplestreamsthemes.com/multiple-streams-themes-videos/

We've slightly changed the method from the video above as the three widget are now placed in three separate sidebars rather than just one.

-Frank