I was more than a little surprised by some of the reactions to my previous blog post. Thank you to everyone that commented, for or against.
And… controversy isn’t a bad thing.
While some took it for what it was intended - a learning exercise for you and me - others took it as somehow… devious. And even more disturbing to me as a digital product seller, some saw the offer as having little value.
Even though… for your money you get 365 PLR products and 101 other products including web sites, some of which are also PLR. Plus the 9 videos and 106 hours of audio interviews with some very famous marketers…
I don’t see how an offer like that can be seen as having little value. I’ve already noted down a few product ideas, just from picking some of the products at random and skimming through the content. (And by the by, monthly membership to resale rights and PLR sites is still very popular - there are a lot of people who see information as being of value.)
I also believe that deals with the mentions of pyramid and MLM. You’re NOT getting nothing for your money, you’re getting quite a lot.
I’ve said it before, and I’ll say it again. If you don’t value information yourself, you’re not going to make it selling digital goods.
Anyway…
I saw the ebook and read it through in about 10 minutes. I got to the bottom of page 4 and realised it was actually a sales page in ebook format. “Brilliant!” I thought to myself.
And the reason I thought it was brilliant was because it addresses two problems for a marketer.
#1 - Gets people to actually read your sales copy.
#2 - Avoids the latest Google slap.
But before I go into those, I’d first like to say that the ebook was actually inspired by something that Harvey Segal did in 2005, and is still making him (and likely hundreds of people) money on a daily basis.
http://www.frankhaywood.com/go/st/
(Ross spotted that and made a comment on it, so nice one Ross. What the heck, a copy of AdSpurt for you too as soon as I have a version with the installer fixed.)
Okay, so let’s look at #1.
By taking a bog standard sales page type format and creating a “free” ebook, you actually stand more chance of someone reading it.
You and I both know that many people will skim a sales page, or even go straight to the bottom to see what the price is before reading it. I often do it myself. This spoils the effect of the sales copy for a site visitor.
However, put the sales page in ebook format and people are much less likely to skim, and more likely to read the copy in the order it was intended to be read.
Excellent. If you pick up one learning point from this, then that should be it.
Now for #2.
Google has been intermittently slapping sites for all sorts of reasons, but it all boils down to this. They feel that people should be able to get good search results from their engine, and should be able to find the information they want for free.
As part of this it seems, “free” is defined as at no cost in any terms. So if you’re asking for a name and email address, there’s some thought that Google may now be seeing this as charging for the product. Traditional marketing sites that do this are going to get penalised in search, but I guess mainly newer sites are going to feel the pinch.
Ouch!
But if you give away a free ebook and ask for nothing in return, you avoid that altogether.
And…
There’s nothing to stop you from offering something else that’s useful in the ebook in return for a name and email address, or even as in this case, placing an order button inside.
So, from a purely learning point of view I thought this process was excellent and well worth sharing. Whether you “got it” or not was beside the point, the product on sale inside the ebook is still well worth the small asking price.
Here’s the thing.
From comments I’ve received from the people that have bought the product, I feel they’re pleased with what they have. I am.
The critics are those people that haven’t bought because they feel it’s worthless or a scam.
I think I have that right?
Now we all live in our own little universes and we all see what we want to see. Don’t even try to argue that one with me because I know it’s absolutely true and you won’t get anywhere with me.
So if you see something as worthless or of little value, then that’s all it will be to you.
(As an example, in my case I see iPods as worthless when you can buy a brand X MP3 player for a fraction of the price. But many people think iPods are a great toy to have.)
And I believe that’s what’s happened here. I don’t know whether people have become jaded or cynical, and see many offers as worthless as a sort of psychological protection device for their credit cards, or what.
But when I saw this product, my first thought was “Aha! Very clever. Now I *have* to go through this process to find out how it all works.” And when I bought, I was very pleasantly surprised with the products in the bundle. I don’t think any newbie is going to be upset by the sheer amount of learning material in this package.
Yes, some of it is 2 or 3 years old, but the sheer volume and overall quality of some of the products in there easily justify the extremely low purchase price.
In the past I’ve bought much smaller resale rights bundles for $47 and been pleased with my purchase. The bulk of these products are private label rights. 365 of them.
Granted, if you’ve been round the block a bit like I have, you may have some of this stuff on your hard drive already, but just randomly browsing through some of it has given me two new product ideas already…
So I feel that any newbie is going to be pleased with the purchase just from a personal use point of view, and that anyone else is going to be pleased that they can make money from it.
Finally, I just checked Google for the search term “make money online for newbies” to see what the spread was like already, and there on page 1 is a link to a blog presenting this product. The blog has no page rank (not even PR0), has very few incoming links, has very little content, and there it is on page 1 courtesy of a single Digg.
As this product goes steadily viral and is raised in people’s awareness, anyone searching for that term for more information on it is going to find that site, download that guys version of the ebook and he’s going to make money from it…
Anyone else wishing to do the same can easily set up a Squidoo Lens or a Hub Page, do a write up, offer the ebook, use social bookmarking to point to the page and wait for the first sale.
No web site required.
And really finally…
As always, if you do nothing, expect nothing in return.
-Frank Haywood
P.S. The installer for AdSpurt is now working, and I have a new version with a much better ClickBank market place search function that is in fact better than ClickBank’s own. There seems to be a slight glitch as I can’t get AdSpurt to work on this blog yet, but I have it working on another blog fine.
I’ll contact the “winners” at the weekend with details of where they can download it.
