I had a small amount of criticism.

A lot of people bought it.

I’ve been downloading more of the material today (I’m up to 2.8GB at the moment) from the 365 PLR (Private Label Rights) items, and I’ve been spending a little time browsing through it.

I have so many product ideas now, I don’t think I’ll ever have to engage my brain again on that front.

This is a GOLDMINE.  And I know even as I write that, some will say “no it isn’t, it’s trash”.

I completely disagree.

Purely from an ideas point of view, it’s worth the piffling $27 I paid for it.

And the bulk of this material is Private Label Rights.  That means that within reason, I can do what I want with it.  So I can take the autoresponder package that’s in there, rework it and sell it as my own.

Or I can take one of the many marketing ebooks, use it as a base point, and write my own.  Many successful marketers have done just that.

Here’s an idea for you.

Search through the material until you find something you know about and it’s a subject matter that you know your target market will be interested in.  Read what’s been written, validate the material to check to see if it’s relevant and write your own version, correcting any inaccuracies and bringing it up to date.

While you’re doing that get an ebook cover made, or do it yourself if you know how.

Next, set up a squeeze page - that’s a page that requires a name and email address.  The deal is, if people enter their name and email address and agree to receive emails from you, you’ll give them a copy of your new ebook.

Finally, start moving traffic to that page and watch your list grow.  If you don’t know how to get traffic, here’s a few realistic ideas.

o Join a free traffic exchange.
o Create a blog with no adverts on it other than your free ebook, and then start making relevant comments on similar blogs.  Make a post on your blog on your target topic every day for 30 days, then 3 times a week thereafter.
o Buy a solo ad in a relevant ezine.  Around $60 should buy you a mailing out with your offer to about 20,000 opted-in email addresses.
o Sign up to a giveaway and give your ebook away in return for a sign up.

Okay there are lots more ways to get traffic, and I’ll cover them in another post if you want me to.

Here’s the cruncher.

You have next to NO competition.

Only 1 person in 100 will do anything about this.  Of those, only 1 in 100 will get as far as re-writing an ebook.  Of those, only 1 in 100 will use a traffic method to start building their list.

That’s ONE person in a MILLION will actually start building their list.

Somewhere along the way, the rest will drop by the wayside.

Don’t overestimate your competition.  Don’t think they’re better than you.

The fishing is best where the fewest go, and the collective insecurity of the world makes it easy for you to succeed where they will fail.  And the bigger your goal, the fewer people will pursue it, making it even easier for you to achieve.  There’s less competition for the bigger goals.

If you’re an eternal Newbie, now’s a good time to shake off that N-word and become a player.  Not tomorrow, today.  Now.

If you haven’t already bought this bundle, then go and get it now, and do as I’ve suggested.  Don’t let anything distract you.  Break the task down into smaller goals if you need to, and reward yourself for each achievement.

In a week or less, you could be building a mailing list just by taking a little bit of action each day for the next few days.

Don’t wait until the time is right, because it never will be.

Just start now, and pick up the pieces as you go.  That’s one of the defining characteristics of successful people.

Ignore the people who try to tell you there’s only one right way to do things because there aren’t, there’s as many as you can imagine.  But NOTHING happens until you take action.

-Frank Haywood

You can see it’s really hit a chord with people.  I’m amazed at how useful everybody is finding this tiny little product I’ve done.  It seems that by accident, I’ve stumbled upon something big.

It’s a simple idea, and the surprising thing is that no-one’s ever done it before.  But isn’t that the way with a lot of the really good ideas?  They’re just simple things that are useful to people.

I’m only just now realising what it is that I have here, and so I might just have to follow up with this myself.  I’ll wait 30 days and if no-one contacts me to say they’ve done a pack of default ebook layouts, then I’ll do my own.

My guess is no-one will.

On a side note, if you’ve been struggling to find that one idea for a product, why don’t you think about what it is that you need yourself, and see if it’s been done before?  Even if it has, I think you’ll find it either isn’t good enough or doesn’t give you quite what it is you’re after.

Once you know what you need to do, create your own version, and use it as your first product.

If you want further product ideas from me, make sure you’re signed up to new blog notifications as I’ll be password protecting future ideas so that only my blog readers will get them.  You can sign up on the main page.

-Frank Haywood.

Oh, forgot to mention, I’m using your ebook format to write the user’s manual.  That was a nice video tutorial and a well written user guide.  Glad you put that together, it really opened my eyes to the power of Open Office.

Open Office used to be the “poor man’s” system.  Now it’s really robust and I use it more than MS Word.

Well thanks Jason!  I’ve gone and used it as a testimonial on the home page for the default ebook layout - remember my post a few days ago about the power of social proof?

I’ve just checked and there have been 211 downloads of the layout so far in the short time it’s been up, and I’ve had I think about 4 or 5 comments about it, so I know it’s hit a spot with people.  I created it because I needed it myself, so I spent a few hours a while back fiddling with Open Office Writer until I got it to work just the way I wanted it to.

Now if you think about this, I created it to fulfill my own need, but when I did my “7 Products In 7 Days” exercise (detailed elsewhere on this blog), I had the bright idea of using it as one of my products.

So I did a video to show how it worked, and created a short document to go with it.  Including setting up the web page, autoresponders etc, it probably took me about 5 hours to set it all up, not including all the time I spent fiddling with the format in the first place earlier last year.

But now, after about a month, not only do I have a product page that’s pulling in a moderate amount of interest, I also have some market research that tells me there’s a real interest in this kind of product (211 downloads with little real promotion).

So what if I put together a number of other default ebook formats using colour, graphics, different sizes etc. and then offered that package for sale?  How much could I charge for that?

Maybe I won’t do it at all, or maybe I won’t do it for several months, I have a lot of other ideas in motion.  So, if you want to go do it before me, there’s the idea, go right ahead.  I wouldn’t expect a cut of the money, but a link to this internet business blog would be nice. 

It’s still free at the moment, so go grab the default ebook layout before I start charging!

-Frank Haywood.