I certainly agree about the Attention problem. the more many people shout, the less we all hear. I was in an Italian restaurant like that a few weeks ago.

Marketing is often seen as cynical and that's why personal recommendation has always been and always will be such a powerhouse. With social networking, the range of people you know can grow exponentially along the six degrees of separation type thinking.

On TV etc the proliferation of channels is certainly having an effect. Here in the UK the top programmes used to pull in 15 to 20 million viewers every episode. Now it is only the number 1 soap that even gets ten million.

I was chatting on Skype the other night with a couple of guys we both know, and I said then that I hadn't read the second doctrine as I'd been a bit… busy… but I made the time afterwards.

In that chat I said then that the first one hadn't lit me up like your manifesto trilogy had.  Neither of them agreed with me, but neither of them shot me down either, and one of these guys has on a couple of occasions when he disagreed with what I was saying.

Reading the second doctrine hasn't changed my impression, and the issue for me now is because I'm questioning SOME of what you've said, I'm beginning to question other bits that I DO agree with.

(Probably a good thing anyway.)

I'm very open minded and I can always be convinced otherwise if the proof is there.

I just think it could have been a more balanced piece is all.

Cheers,

Frank.

i didn't say all direct response was dead - i said deceptive, interruptive marketing was.  look at what i wrote about marketing 2.0 - Product launches…Viral Marketing….etc…

I've used those to build my business.

you know what i didn't use… SEO, PPC, etc….