Comments on: Rich Schefren's Attention Age Doctrine – I don't agree… http://www.frankhaywood.com/attention-age-doctrine-i-dont-agree/ Product Creation, Traffic, List Building, Automation = Internet Business Tue, 17 Jan 2012 09:43:56 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Paul Simister http://www.frankhaywood.com/attention-age-doctrine-i-dont-agree/comment-page-1/#comment-9697 Paul Simister Wed, 05 Dec 2007 20:34:45 +0000 http://www.frankhaywood.com/2007/12/05/attention-age-doctrine-i-dont-agree/#comment-9697 I see that you have Rich Schefren himself on here defending the Attention Age Doctrine so you don't really need me but here's my two pennies worth anyway. I certainly agree about the Attention problem. the more many people shout, the less we all hear. I was in an Italian restaurant like that a few weeks ago. Marketing is often seen as cynical and that's why personal recommendation has always been and always will be such a powerhouse. With social networking, the range of people you know can grow exponentially along the six degrees of separation type thinking. On TV etc the proliferation of channels is certainly having an effect. Here in the UK the top programmes used to pull in 15 to 20 million viewers every episode. Now it is only the number 1 soap that even gets ten million.

I see that you have Rich Schefren himself on here defending the Attention Age Doctrine so you don't really need me but here's my two pennies worth anyway.

I certainly agree about the Attention problem. the more many people shout, the less we all hear. I was in an Italian restaurant like that a few weeks ago.

Marketing is often seen as cynical and that's why personal recommendation has always been and always will be such a powerhouse. With social networking, the range of people you know can grow exponentially along the six degrees of separation type thinking.

On TV etc the proliferation of channels is certainly having an effect. Here in the UK the top programmes used to pull in 15 to 20 million viewers every episode. Now it is only the number 1 soap that even gets ten million.

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]]> By: Frank Haywood http://www.frankhaywood.com/attention-age-doctrine-i-dont-agree/comment-page-1/#comment-9688 Frank Haywood Wed, 05 Dec 2007 18:13:41 +0000 http://www.frankhaywood.com/2007/12/05/attention-age-doctrine-i-dont-agree/#comment-9688 Yeah, I get it Rich, I understand. I was chatting on Skype the other night with a couple of guys we both know, and I said then that I hadn't read the second doctrine as I'd been a bit... busy... but I made the time afterwards. In that chat I said then that the first one hadn't lit me up like your manifesto trilogy had. Neither of them agreed with me, but neither of them shot me down either, and one of these guys has on a couple of occasions when he disagreed with what I was saying. Reading the second doctrine hasn't changed my impression, and the issue for me now is because I'm questioning SOME of what you've said, I'm beginning to question other bits that I DO agree with. (Probably a good thing anyway.) I'm very open minded and I can always be convinced otherwise if the proof is there. I just think it could have been a more balanced piece is all. Cheers, Frank.

Yeah, I get it Rich, I understand.

I was chatting on Skype the other night with a couple of guys we both know, and I said then that I hadn't read the second doctrine as I'd been a bit… busy… but I made the time afterwards.

In that chat I said then that the first one hadn't lit me up like your manifesto trilogy had. Neither of them agreed with me, but neither of them shot me down either, and one of these guys has on a couple of occasions when he disagreed with what I was saying.

Reading the second doctrine hasn't changed my impression, and the issue for me now is because I'm questioning SOME of what you've said, I'm beginning to question other bits that I DO agree with.

(Probably a good thing anyway.)

I'm very open minded and I can always be convinced otherwise if the proof is there.

I just think it could have been a more balanced piece is all.

Cheers,

Frank.

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]]> By: Rich Schefren http://www.frankhaywood.com/attention-age-doctrine-i-dont-agree/comment-page-1/#comment-9687 Rich Schefren Wed, 05 Dec 2007 17:13:50 +0000 http://www.frankhaywood.com/2007/12/05/attention-age-doctrine-i-dont-agree/#comment-9687 not exactly... i didn't say all direct response was dead - i said deceptive, interruptive marketing was. look at what i wrote about marketing 2.0 - Product launches...Viral Marketing....etc... I've used those to build my business. you know what i didn't use... SEO, PPC, etc....

not exactly…

i didn't say all direct response was dead – i said deceptive, interruptive marketing was. look at what i wrote about marketing 2.0 – Product launches…Viral Marketing….etc…

I've used those to build my business.

you know what i didn't use… SEO, PPC, etc….

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